The establishment of domestic markets plays a very crucial role in the development of fisheries sector in the country. Apart from ensuring nutritional and food security, it also helps in minimizing post-harvest losses, increase revenue, enhance employment opportunities and offers high standards of hygiene and sanitation leading to food safety. The importance of domestic marketing can be understood from the fact that only about 15% of the total fish landing is utilized for export of fishery products and the remaining about 85% is distributed through domestic markets. As more and more trade restrictions are being imposed on the fishery product exports, a well developed domestic marketing system only can ensure the viability of the fisheries sector.
About 70% of the fish catch is marketed fresh and the remaining is utilized in the form of processed, dried, smoked, reduced to fishmeal, etc. As per the available data, a majority of the total population consumes fish in the country with an average per capita consumption of 9 kg. However, the harvested fish is not evenly distributed to interior areas due to lack of transportation and non-availability of proper storage facilities. Therefore, there is a need for balanced system of distribution to make fish available in the interior areas at reasonable rates.
The fish produced in the country both from marine and inland sectors, is marketed domestically through a network of wholesale, major, minor retail, roadside markets, etc. The majority of domestic markets are unhygienic and the fish storing and handling facilities are poor. There is also a lack of proper transportation system including roads, refrigerated vehicles, etc. Availability of potable water, good quality ice, electricity, waste disposal system, etc. is inadequate. There is considerable time lag during the transportation of fish from the landing centre to the interior markets which results in poor quality of material leading to food borne diseases, nutritional and post harvest loss. The activities proposed under NFDB for development of domestic marketing are expected to significantly contribute in reducing post harvest losses, enhance revenue and also improve the hygienic and sanitary conditions in fish markets.
In the backdrop of the above, the following areas have been identified for the development of domestic fish marketing system in the country:
|Sl. No.||Name of the Activity/Scheme||Unit Cost||Pattern of assistance|
|A||Modernization of Wholesale Fish Markets||Rs.250.00 lakh/50 stalls||40% of capital cost as grant to Govt. Fisheries Depts., Quasi Govt. Organizations, Local Civic Bodies, and Research Institutes|
|B||Development/ Construction of new Retail Fish Market Complexes with Outlets||Rs.50.00 to 100.00 lakh to establish Major Retail Market (20 Outlets) and up to Rs.50.00 lakh for Minor Retail Market (10 Outlets)||40% of capital cost as grant to Govt. Fisheries Depts., Quasi Govt. Organizations, Local Civil Bodies and Research Institutes.
25% of capital cost as subsidy to entrepreneurs. 30% to SC/ST, Women/ NE Beneficiaries
|C||Setting up of Fish Retail Outlet||Up to Rs.10.00 lakh||25 % subsidy of approved project cost as back ended subsidy to entrepreneurs.
30% subsidy for SCs/STs/ Women/ NE Beneficiaries
|D||Retailing by Fisherwomen||Up to Rs. 10.00 lakh||40% subsidy of approved project cost as back ended subsidy to fisherwomen who are involved in fish marketing and to those from fisherman community and members of local fishermen or fisherwomen co-operative societies|
|E||Cold Chain Development and Processing of Value Added Fish Products||Unit cost has to be decided and appraised on a case to case basis||40% of capital cost as grant to Govt. Fisheries Depts., Fisheries Corporations/ Federations. 25% of capital cost as subsidy subject to a maximum of Rs. 25.00 lakh to Entrepreneurs, and 30% subject to a maximum of Rs. 30.00 lakh to SC/ ST/ Women/ NE Beneficiaries.|
|F||Model Fish Dressing Centre||Up to Rs. 150.00 lakh||40% grant to Govt. Depts./ Quasi Govt. Organizations/ Research Institutes|
|G||Developing Working Model/ Branding/ Bench Marking/ Certification||Case to case basis||40% grant to Govt. Depts. / Quasi Govt. Organizations/ Research Institutes|
|H||Setting up of Solar Fish Drying Units||
||40% grant to the Govt. Depts./ Quasi Govt. Organizations / Research Institutes
25% subsidy (30% for SC/ ST & NE regions) to fishermen/ fisherwomen/ SHGs/ entrepreneurs
|I||Platform for Sun Drying of Fish||Unit cost limited to Rs.35,000/- per platform of minimum 150 sq. feet||40% grant to the Govt. Depts./ Quasi Govt. Organizations / Research Institutes.
25% subsidy (30% for SC/ ST & NE regions) to fishermen/ fisherwomen/ SHGs/ entrepreneurs.
|J||Organising Fish Festival/Fish Mela||Up to Rs.50.00 lakh||Up to 40% grant to Govt. Depts./Quasi Govt. Organizations/ Research Institutes|
|K||Campaign for promotion of fish and fish products consumption||Each proposal will be examined and appraised on case to case basis||Up to 100% grant to Govt. Depts./ Quasi Govt. Organizations/ Research Institutes|
|L||Training and demonstration to fisherwomen on hygienic handling of fish and processing/ value addition||DA @ Rs.150/day/ trainee; Reimbursement of to and fro travel expenses actual/ max Rs. 500/-; Honorarium to resource person @ Rs.500/- per day and TA actual/max @ Rs. 1000/- per programme; to Implementing agency @ Rs.75/day/trainee||100% financial assistance to Govt. Institutions/ agencies having expertise|
చివరిసారిగా మార్పు చేయబడిన : 3/1/2020
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